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Julia Muir (Founder)

Julia Muir, Founder, The Automotive 30% Club

Julia is the CEO of Gaia Innovation Ltd and the award-winning founder of the Automotive 30% Club; a network of over 70 automotive CEOs and MDs who are building high performing gender-balanced teams by increasing female representation to rise to the challenges of industry transformation. They have the power to make change happen. She is also a Vice President of the Automotive Leadership Network, and a Vice President and Honorary Fellow of The IMI, and has 30 years’ experience in automotive in HR, Training, Sales, Marketing and Product Development.  She supports leaders to create inclusive cultures that enable people to achieve their full potential; advises on delivering school engagement activities to inform youngsters about careers; and inspires women to progress in the industry.

The Club aims for a “tipping point” of at least 30% representation of diverse women in key leadership roles by 2030 through a ‘30 by 30’ strategy. Julia creates forums through which members “collaborate to accelerate” the change, including CEO closed-circle meetings. Her book, “Change the Game: A leader’s route map to a winning, gender-balanced business” was published in 2021.

Julia Muir will speak about overcoming the imposter phenomenon, the gender confidence gap, and how to react to adversity. She will explain the importance of building a personal brand, focusing on successes rather than flaws, and having the courage to try.

In this section…

  • Conference (2025) Change the Game – Unlock Inner Potential
  • Productivity Versus Presenteeism – Rethinking the Automotive Workplace For Today’s Top Talent
  • Have the Courage to Try
  • Women in Automotive Leadership – we can do it, so can you
  • Unlocking the Potential of Working Mums
  • How Inclusion Unlocks the Potential of Both Men and Women
  • Unlocking the Potential of People with ADHD
  • Practical Actions to Ensure Women Walk the Path to Management
  • Conference Gallery (2025)
  • Conference Feedback Survey
The Partner Sponsor of Automotive 30% Club is The Institute of the Motor Industry (logo)

The Partner Sponsor of Automotive 30% Club is The Institute of the Motor Industry.

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About

The Automotive 30% Club is a voluntary group of MDs and CEOs from automotive manufacturing, retailing and supplier companies. The club was founded by Julia Muir, CEO of Gaia Innovation Ltd, with the purpose of achieving a better gender balance within the automotive industry, and with the aim of filling at least 30% of key leadership positions in the member organisations with women by 2030. See our Safeguarding & Privacy policies.

© 2025 The Automotive 30% Club. Website developed & hosted by @mounsey

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  • Home
  • About
    • The Club
    • The Founder
    • The Partner Sponsor
  • Members
    • Patrons & Gold Members (2025)
    • Silver Members (2025)
    • Standard Members
  • Join
  • Meetings
  • Campaigns
  • Inspiring Automotive Women
    • IAW Awards
    • A Day in the Life
    • Real Model Interviews
    • In Conversation
    • Inspiring Stories 2023
    • Inspiring Stories 2024
  • Conferences
    • 2025
    • Conference Feedback Form
    • 2024
    • 2023
    • 2022
    • 2021
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