Join the Automotive 30% Club as a Member

For more information about becoming a member of the Automotive 30% Club, please download our Onboarding Pack (PowerPoint document [updated March, 2024]). For further information please send your enquiry to

Club Membership Information

The Automotive 30% Club is a network of MDs and CEOs from UK based automotive manufacturing, retailing and supplier companies. The network was founded in 2016 by Julia Muir, CEO of Gaia Innovation Ltd, with the purpose of encouraging inclusive leadership and achieving a better gender balance within the automotive industry, and with the aim of filling at least 30% of key leadership positions in the member organisations with diverse women by 2030 through a “30 by 30” strategy. 

Automotive 30% Club Patron (icon badge)

Our membership is growing at an accelerating pace. Our Partner Sponsor and Patron of the Club is The IMI, and our other Patrons are the leaders of Jardine Motors Group, Keyloop, Toyota GB Plc, Auto Trader UK,  Arnold Clark, Cox Automotive, Volkswagen Group UK, Mazda UK, Lookers and LKQ Euro Car Parts. Silver members are the leaders of TrustFord, Close Brothers Motor Finance, Motonovo Finance, Solus Accident Repair, Scania, Available Car, SOGO Mobility, V12 Finance, Vantage Motor Group, Stoneacre, Carwow, Enterprise Holdings, MHP Consulting, Hella Ltd and Thatcham Research. Members are the leaders of automotive companies including. Standard members include the leaders of Bentley Motors, Kia Motors UK, Stellantis UK, Renault UK, Volvo Cars UK, Perrys, Vertu Motors, JCT600, Inchcape, Hendy Group, Renault Retail Group, Marshall Motor Group, Paragon Bank, the NFDA, the IAAF and Dealer Auction Ltd.

30 by 30” Strategy

This seeks to achieve business transformation through people - understanding that diverse gender balanced teams lead to better business success. The strategy has six steps:

  1. Know Your Data - be accountable for progress
  2. Reach Out to New Talent Pools – find new sources of skills
  3. Recalibrate for Inclusion – design for productivity not presenteeism
  4. Welcome In The Women – recruit equitably
  5. Pull Women Through the Pipeline – promote proportionately
  6. Hold On to Your Investment – maintain the balance

The 30% target is to set a direction of travel to enable progress to be measured; something that is essential in such an objectives driven business. It is not a quota and we do not endorse positive discrimination. Members share an enthusiasm to improve the gender balance and diversity in the sector, in order to improve the image of the industry, serve the customer base better, enhance company performance, and make the workplace an equitable environment by removing unconscious bias and obstacles that prevent talented diverse women progressing up the career ladder.

We Collaborate to Accelerate the Change

Our Meetings and Events

We have closed circle digital meetings that provide a forum for members to candidly discuss key topics and share what has worked in their businesses. Such group meetings are quarterly and include the Retailer CEOs, the Aftermarket Leaders, the OEM People Directors, the 30 by 30 Leaders, and the Early Careers Group. We also hold three Inspiring Conversation digital events a year, and our annual conference takes place in London each May.