Join the Automotive 30% Club as a Member

For more information about becoming a member of the Automotive 30% Club, please download our Onboarding Pack (PowerPoint document [updated Summer, 2025]). For further information please send your enquiry to julia@automotive30club.co.uk

Club Membership Information

The Automotive 30% Club is a network of MDs and CEOs from UK based automotive manufacturing, retailing and supplier companies. The network was founded in 2016 by Julia Muir, CEO of Gaia Innovation Ltd, with the purpose of encouraging inclusive leadership and achieving a better gender balance within the automotive industry, and with the aim of filling at least 30% of key leadership positions in the member organisations with diverse women by 2030 through a “30 by 30” strategy.

Gold Member Automotive 30% Club (2025)

Our membership is growing at a steady pace. Our Patrons and Gold Members are the leaders of Volkswagen Group UK,Toyota GB Plc, Nissan GB, Lithia UK, Arnold Clark, Keyloop, Auto Trader UK, Cox Automotive, Halfords, Carwow, LKQ Euro Car Parts, Brayleys and Solus Accident Repair. Silver members include the leaders of Kia, Bentley, Mazda, TrustFord, Close Brothers Motor Finance, Motonovo Finance, Santander Consumer Finance, Hyundai Capital, Scania, V12 Finance, Vantage Motor Group, Enterprise Mobility, DLG Auto Services, Fix Auto UK and Steer Automotive Group. Standard members include the leaders of Renault UK, Volvo Cars UK, Perrys, Vertu Motors, JCT600, Hendy Group, John Clark Motor Group, Renault Retail Group, Peoples Automotive Group, Acorn Motor Group, Paragon Bank, Zenith, Thatcham Research, Auto Windscreens, the NFDA, the IAAF and Dealer Auction Ltd.

30 by 30 Strategy

This seeks to achieve business transformation through high performing people - understanding that diverse gender balanced teams lead to better business success. The strategy has six steps:

  1. Know Your Data - be accountable for progress
  2. Reach Out to New Talent Pools – find new sources of skills
  3. Recalibrate for Inclusion – design for productivity not presenteeism
  4. Welcome In The Women – recruit equitably
  5. Pull Women Through the Pipeline – promote proportionately
  6. Hold On to Your Investment – maintain the balance

The 30% KPI is to set a direction of travel to enable progress to be measured; something that is essential in such an objectives driven business. It is not a quota and we do fully oppose positive discrimination. Members share an enthusiasm to improve the gender balance and diversity in the sector, in order to improve the image of the industry, serve the customer base better, enhance company performance, and make the workplace an equitable environment by removing bias and obstacles that prevent talented diverse women progressing up the career ladder.

We Collaborate to Accelerate the Change

Our Meetings and Events

We have closed circle digital meetings that provide a forum for members to candidly discuss key topics and share what has worked in their businesses. The meetings are monthly and take the form of a Masterclass around a key topic, such as Early Careers and talent attraction, promotion and retention. We also run three LinkedIn campaigns a year featuring role model automotive women, and we hold an annual member conference.

Download the Onboarding Pack (PowerPoint .pptx file) [updated Summer, 2025]