The Automotive 30% Club, powered by the social enterprise company Gaia Innovation Ltd, is a voluntary network of MDs and CEOs from UK based automotive manufacturing, retailing and supplier companies. The network was founded by Julia Muir, CEO of Gaia Innovation Ltd, with the purpose of achieving a better gender balance within the automotive industry, and with the aim of filling at least 30% of key leadership positions in the member organisations with diverse women by 2030 through a “30 by 30” strategy.


Julia Muir - Founder, Automotive 30% Club

“30 by 30” Strategy

This seeks to achieve business transformation through people - understanding that gender balanced teams lead to better business success.

The strategy has four phases:

  • Reach Out - to attract more women,
  • Welcome In - to remove bias in recruitment,
  • Pull Through - to pull women through the promotional pipeline,
  • Hold On - to retain talented women

The 30% target is to set a direction of travel to enable progress to be measured; something that is essential in such an objectives driven business. It is not a quota and we do not endorse positive discrimination. Members simply share an enthusiasm to improve the gender balance in the sector, in order to improve the image of the industry, serve the customer base better, enhance company performance, and make the workplace an equitable environment by removing unconscious bias and obstacles that prevent talented women progressing up the career ladder.

We are also a working group of the UK Chapter of the Global 30% club that aims to encourage FTSE listed companies to improve the gender balance of their boards. Their members include the CEOs of FTSE 100 companies including Aviva, GlaxoSmithKline and Unilever, and FTSE 250 CEOs.

Our Members

Our membership is growing at an accelerating pace. Members include the leaders of automotive companies including Keyloop - Patron and co-sponsor of the Inspiration for Innovation Network, Marshall Motor Group - Patron and sponsor of Inspiring Automotive Women Day 2021, Toyota GB Plc - sponsor of the Inspiring E-Zine, Jardine Motors Group - Patron and sponsor of Inspiring Automotive Women Awards, Auto Trader UK - Patron member, Bentley Motors - Patron member, Volvo Car UK - Patron and sponsor of Inspiring Automotive Women Day 2020, Cox Automotive International - Patron member, Volkswagen Group UK, Kia Motors UK, Mazda UK, Ducati UK, Perrys Motor Sales, Vertu Motors, JCT600, Mercedes-Benz Retail Group, Lookers Group Plc, TrustFord, Dealer Auction Ltd, Blueprint Partners, and Close Brothers Motor Finance, Copart, Motorpoint, Solus Accident Repair Centres and EMaC Ltd.

Our members Toyota, Mazda, and Paragon have stated an aspiration to achieve 30% on their operating board by 2020 are also listed as members of the Global 30% Club.