The Automotive 30% Club, powered by the social enterprise company Gaia Innovation Ltd, is a voluntary network of MDs and CEOs from UK based automotive manufacturing, retailing and supplier companies. The network was founded by Julia Muir, CEO of Gaia Innovation Ltd, with the purpose of achieving a better gender balance within the automotive industry, and with the aim of filling at least 30% of key leadership positions in the member organisations with diverse women by 2030 through a “30 by 30” strategy.


Julia Muir - Founder, Automotive 30% Club

“30 by 30” Strategy

This seeks to achieve business transformation through people - understanding that gender balanced teams lead to better business success.

The strategy has four phases:

  • Reach Out - to attract more women,
  • Welcome In - to remove bias in recruitment,
  • Pull Through - to pull women through the promotional pipeline,
  • Hold On - to retain talented women

The 30% target is to set a direction of travel to enable progress to be measured; something that is essential in such an objectives driven business. It is not a quota and we do not endorse positive discrimination. Members simply share an enthusiasm to improve the gender balance in the sector, in order to improve the image of the industry, serve the customer base better, enhance company performance, and make the workplace an equitable environment by removing unconscious bias and obstacles that prevent talented women progressing up the career ladder.

We are also a working group of the UK Chapter of the Global 30% club that aims to encourage FTSE listed companies to improve the gender balance of their boards. Their members include the CEOs of FTSE 100 companies including Aviva, GlaxoSmithKline and Unilever, and FTSE 250 CEOs.

Our Members

Our membership is growing at an accelerating pace. Members include the leaders of automotive companies including CDK Global - Patron and co-sponsor of the Inspiration for Innovation Network, Volvo Car UK - Patron and sponsor of Inspiring Automotive Women Day 2020, Toyota GB Plc - sponsor of the Inspiring E-Zine, Jardine Motors Group - sponsor of Inspiring Automotive Women Awards, Auto Trader UK - Patron member, Bentley Motors - Patron member, Marshall Motor Group - Patron member, Volkswagen Group UK, Kia Motors UK, Mazda UK, Mitsubishi Motors UK, Ducati UK, Perrys, Vertu Motors, JCT600, Mercedes-Benz Retail Group, Lookers Group Plc, TrustFord, Dealer Auction Ltd, Blueprint Partners, and Close Brothers Motor Finance.

Our members Toyota, Mazda and Paragon have stated an aspiration to achieve 30% on their operating board by 2020 are also listed as members of the Global 30% Club.


Our Sponsors & Patrons

Stuart Miles, MD, CDK Global - Patron and co sponsor Inspiration for Innovation Network

Always striving to showcase our amazing industry, Stuart confirms it would be great to see more women considering the automotive sector as an area that’s right for them. He comments: “Only by harnessing diversity across all areas within automotive can we continue to be innovative, allowing us to be sustainable long term.”


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Kristian believes a great culture and willingness to change is key to reach gender equality. Volvo strives to ensure their people are able to be the best versions of themselves regardless of social background or individual characteristics. Volvo believes that a strong leadership team is created by having the best people in the right roles.


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Kristian Elvefors, MD, Volvo Car UK - Patron and sponsor IAW Day 2020

Paul Van der Burgh, President & MD, Toyota GB Plc - Sponsor Inspiring e-zine

“It’s clear we just hadn’t been tapping into female talent,” comments Paul Van der Burgh, President and Managing Director, Toyota (GB). “When you actually look at the contribution that women make, all of the commercial benefits are very transparent.”


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"Gender balance is a subject that's really close to my heart - my wife and I met in the car industry. She started on the manufacturer's side and ended up on the retail side, and that had challenges along the way. So that's given me a close insight into what it used to be like for females in our world."


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Neil Williamson, CEO, Jardine Motors Group - Sponsor IAW Awards

Dr. Astrid Fontaine, Member of the Board - People, Digitalisation & IT - Patron of the Automotive 30% Club

In order to drive the agenda of diversity, inclusion and gender equality, becoming a Patron of the Automotive 30% Club is a commitment from Astrid towards the support of this important societal shift. By getting personally involved, she wants to actively influence and inspire others to get on the path towards a culture of inclusiveness.


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Passionate about gender equality, Daksh hopes his commitment of becoming a Patron of the Automotive 30% Club will spark other companies to really consider what they are doing to create environments which are inclusive to all.


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Daksh Gupta, CEO, Marshall Motor Group - Patron of the Automotive 30% Club

Catherine Faiers, COO, Auto Trader UK - Patron of the Automotive 30% Club

For Catherine, the most powerful thing about the Automotive 30% Club, is the dual approach to driving change – from the top down and the bottom up. A good number of the CEOs and leaders of the biggest businesses in the industry are onboard and so we should have a substantial impact if we all engage and work together.


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