The Campaign Purpose
The Auto30Club This Girl Is Me campaign marks International Day of the Girl, a day that aims to bring attention to girls' rights and the challenges that they face all around the world. It also asks female role models in businesses to raise awareness about things that can hold girls back from achieving.
Our campaign will highlight the challenges faced by UK automotive women when they were girls, and to showcase a huge variety of automotive women who will tell their personal stories of their journey from being a girl, overcoming barriers and hurdles, and reaching a successful career in the automotive sector.
![This Girl is Me! LinkedIn Campaign (2026) [graphical logo]](https://www.automotive30club.co.uk/wp-content/uploads/2026/09/This-Girl-is-Me-2026-16-9.webp)
The stories are inspirational and motivational to read, and also give our amazing talented and resilient women the opportunity to reflect on how far they have come and what they have achieved. The overall purpose of the campaign is to boost pride and self esteem in the female participants, and to encourage other young women to follow them into an automotive career.
Campaign Launch Video
The LinkedIn Campaign Plan
Key dates related to the #ThisGirlIsMe 2026 campaign:
September 23rd 2026
- Launch meeting for "This Girl Is Me" 2026 Campaign.
September 9th ~ October 8th 2026
- Posts to promote the campaign to the Auto30Club LinkedIn audience.
October 12th ~ 16th 2026
- This Girl Is Me Campaign Week - please encourage women in your company to upload photos of themselves using our template and add a caption as per the 2026 campaign format.
January (Date TBC) 2027
- Announcement of the 2027 Inspiring Automotive Women Award winners, including the 3 women who have won their awards for their contribution to the 2026 This Girl Is Me Campaign.
Support the Campaign
- Create your own #ThisGirlIsMe2026 post, similar to the example on the next page, to be published between 12th and 16th October.
- Remember to tag the Auto30Club in your posts so that we can reshare to our wider network.
By working together, we will amplify our impact on social media.
- Communicate with colleagues about the campaign.
- Encourage colleagues to connect with the Auto30Club on LinkedIn.
- Consider using your company’s social media account to coordinate the stories and post on behalf of your colleagues.
- Please nominate colleagues to take part in #ThisGirlIsMe2026 by tagging them.
- If you can’t post about yourself, please share/ like/ comment on everyone else’s posts!
What we need you to do on LinkedIn
- Post a picture of yourself as a little girl or a teenager using the template.
- To support the image, write 200-300 words in the format of a reassuring letter or advice to your younger self, highlighting challenges and obstacles you’ve overcome, and important influences that have led you to be where you are today.
- New for this year we also ask that you to reflect on your successes! Identify 3 key personal achievements that you are proud of as an adult, that show how far you have come,
- Then state a career wish or aim for the future that shows you are still growing. Examples include learning or improving a skill, completing a qualification, moving to a different part of the business, helping others to progress, delivering great customer service, or simply continuing to enjoy your job with colleagues..
- Use the hashtag #ThisGirlIsMe2026 and remember to tag the Auto30Club in the post.
![This Girl Is Me (2025) [sample image]](https://www.automotive30club.co.uk/wp-content/uploads/2026/09/TGiM-2026.webp)
Example LinkedIn Caption:
Dear girl in the photo,
I know how much you love cinema and TV, and right now, you dream of becoming an actress. But don't worry when that dream changes. You'll soon realise you love being behind the scenes even more, especially editing and bringing stories to life.
You'll study Philosophy at university, and although you'll love expanding your academic knowledge, you'll graduate feeling a little clueless about what comes next. Don't worry. Things will slowly but surely fall into place.
You'll learn to grab opportunities, build your network and say yes, even when you're not entirely sure where they're leading. That will take you into the automotive industry, a path you won't initially be convinced is right for you, but one that will give your creativity room to shine. You'll develop your skills in editing, graphic design, and camera work, eventually leading you to UAL London College of Communication to study for a Master's in Television whilst working as a Creative Content Producer at the Auto30Club. That combination of study and real world experience will set you up for life and prove that sometimes the most unexpected paths lead you exactly where you're meant to be.
(continued)
Remember how we did “3 stars and a wish” in school? Well these are going to be your key “star” achievements:
⭐ You improved Auto30Club’s content output by consistently producing a high volume of original, platform-specific content on LinkedIn!
⭐ You developed a recognisable visual style for Auto30Club, helping create greater consistency across brand output, conference/ mini summit materials, campaigns, and more!
⭐ You helped to build a more versatile content offering, producing a mix of videos, graphics, event coverage, promotional content and behind-the-scenes material for the Auto30club, expanding your creative talents!
So don't worry about having it all figured out. Keep creating, keep learning, take every opportunity, and trust the process.
But I do have one thing to admit. There are still things I want us to achieve, so bear with me. My “wish” will be this promise to you…
I promise I will keep improving. I will develop my creative technical skills across film production, sound design, editing and graphic creation to produce more polished, innovative and engaging content for Auto30Club.
How do I know I can do it? Because #ThisGirlIsMe.
With love,
Your Older Self.
#ThisGirlIsMe2026 #Auto30Club #InternationalDayOfTheGirl
PowerPoint Template (click/tap to download)
How To Make Your Own Post
- Download the template and add the photo of you as a girl.
- Export your now personalised PPT slide as a PNG or JPEG image so that LinkedIn recognises it as a photo.
- On your LinkedIn page, you will see a section at the top of your feed labelled “Start a post”.
- Click on this statement and write your This Girl Is Me post and use the hashtags and opening “ Dear girl in the photo” and closing “How do I know I can do it? Because #ThisGirlIsMe.” With love, your Older Self” phrases.
- Remember to tag our @Auto30Club showcase page.
- Click on the “photo” icon on the bottom left to upload your image of your personalised slide.
Thank you
to our sponsors for supporting our This Girl Is Me campaign.
