Alex Smith

Alex Smith, Managing Director, Volkswagen Group UK

Alex Smith has been Managing Director of Volkswagen Group United Kingdom Limited since January 2019. In this role he is responsible for the National Sales Company that distributes the Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, Audi, SEAT, CUPRA and Škoda brands through a network of over 600 retailers in Volkswagen Group’s fourth largest market globally. Alex is a Patron of the Automotive 30%Club.

Alex is committed to improving inclusion in both Volkswagen Group through his role as MD, and also as a Vice President and Director of the Society of Motor Manufacturers and Traders, the UK’s automotive industry representative body. Volkswagen Group’s approach was recently recognised by the inaugural Institute of the Motor Industry (IMI) Equity, Diversity and Inclusion award - Championing Diversity in Automotive.

“I am passionate about addressing the gender balance in the automotive technology sector and building a diverse workplace. From the leadership team and throughout the organisation, I believe that the best decisions will be made by creating an environment that enables diverse and creative thinking.”