The Sponsors
At Autotrader, we have been truly committed to fostering a diverse and inclusive culture for over a decade.
Our journey began with the establishment of our women's network in 2014, one of the first of our employee networks, which continues to thrive today. We recognise that women themselves are diverse and actively champion and support them all within our organisation.
Our alignment with the Auto30Club began in 2015 when we first encountered the 30% Club at an outreach session at Mill Hill School in Bradford, supporting women in automotive. From that moment, we knew our values were in sync, and we have been active supporters of Julia and the club ever since. Together, we have partnered in various strategic initiatives and jointly held numerous events covering topics from intersectionality to ensuring women in more junior roles can progress their careers in the automotive industry through the Auto30Club Project Moonshot.
We play an active role in supporting early careers at Autotrader and regularly share ideas with other Auto30Club members. We are always ready to collaborate with Julia when she needs people to lean in on certain subjects, sharing our approaches.
In 2024, we proudly introduced the "Woman of the Year" award at the Retailer Awards to recognise and celebrate women doing brilliant things in our industry. This initiative is just one of the many steps we have taken to help women grow their careers. We have introduced programs that support learning and progression, such as the Diverse Talent Accelerator and Inclusive Leadership.
Supporting the Auto30Club aligns with our responsibility to support the communities we operate in. Our commitment to inclusion and sustainability is reflected in all the work we have done for 'Great Events for All.' Celebrating diversity at events is crucial, as an inclusive event can have a profoundly positive impact on people's experiences in a way that is respectful to the environment.
At Autotrader, we are proud to celebrate our role in promoting the excellent contributions women make across the industry. By supporting the Inspiring Automotive Women Awards and the Auto30Club, we continue to champion diversity, inclusion, and the empowerment of women in the automotive sector.
At Close Brothers Motor Finance, we’re proud to sponsor the Auto30Club’s “Who Inspires You?” campaign and the Inspiring Automotive Women Awards.
These initiatives celebrate the achievements of women in the automotive industry and highlight the individuals who are helping to drive change.
Supporting these campaigns reflects our commitment to creating a more inclusive and balanced workplace.
Through our Women in Motor Forum and our partnership with the Auto30Club, we’re helping to raise awareness, empower female talent, and promote gender equality across the sector.
These efforts align with our values of respect, inclusion, and continuous improvement, and we’re proud to stand alongside others in the industry who share this vision.
“The automotive industry is automating everything it can. Technology is making customer experiences faster, smarter, and more efficient than ever before. But buying and then owning a car is an emotional and personal experience. Technology alone does not build trust. People build that trust. That is why at Direct Affinity we believe in the human edge, and we are committed to a people first approach. We are delighted and honoured to be sponsoring the Inspiring Automotive Women Awards for a second year running.
The Auto30Club’s mission fits perfectly with our own values. We’re passionate about creating a culture where everyone can thrive, and we’re thrilled to have already achieved 30% female representation on our senior team. This commitment has also been recognised externally, with Direct Affinity CX named among the UK’s Best Workplaces™ for Women, ranking in the top 50 nationwide. For us, it’s never about ticking boxes, it’s about making sure people feel seen, supported and inspired to build careers they’re proud of.
The Inspiring Automotive Women Awards recognise the incredible women who are driving change in our industry, whether that’s senior leaders creating opportunities, mentors and role models empowering others, or those behind the scenes making our workplaces more inclusive. Their impact is huge, and their stories help others believe they can achieve the same.
We know how powerful it is to have visible role models. Seeing someone who looks like you, or who shares your experiences, succeed makes those 'big goals' feel possible. That’s why we’re standing alongside the Auto30Club in celebrating female excellence across the industry.”
Hyundai Capital UK (HCUK) is proud to continue its support of the Automotive 30% Club’s Inspiring Automotive Women Awards in 2027, marking our second year as a sponsor and reinforcing our commitment to a more inclusive automotive industry.
As silver members of the Automotive 30% Club, we remain fully aligned to the “30 by 30” ambition – increasing female representation in leadership roles to 30% by 2030.
These awards recognise women who are driving progress, challenging norms, and inspiring the next generation of leaders across the industry. Supporting this initiative reflects HCUK’s focus on inclusive leadership, equal opportunity, and sustainable business transformation through diversity.
The continued rise in female leadership across member organisations demonstrates real momentum and tangible progress.
For HCUK, this is more than sponsorship — it is an ongoing partnership and shared commitment to shaping a more diverse and future-ready automotive sector.
At TrustFord, we are dedicated to ensuring everyone is treated equally. We understand the value of diverse teams and how this drives success.
We are dedicated to helping everyone understand, appreciate and accept that not everyone is the same, and that an inclusive business creates a happy and positive workplace.
Over the years, we have partnered with the Auto30Club, valuing the inspiration and support Julia Muir and her organisation bring to sharing widely the opportunities for women during every stage of their career.
By celebrating brilliant women, we spread the word together. That is why TrustFord is proud to sponsor the Auto30Club IAW Awards. Amplifying the critical part women can play in business is core to our strategy, which is why we are delighted to support these Awards, celebrating inspiring women in the automotive industry.