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About the speaker
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Julia Muir (Founder)

Julia Muir, Founder Automotive 30% Club, Author “Change the Game: the Leader’s Route Map to a Winning Gender Balanced Business”

Julia has worked in the automotive sector for 30 years, across many functions including retailing, industrial relations, HR, training, recruitment, product development, brand management, sales, marketing and communications. She started her career at Perrys Motor Sales and moved to Ford Motor Company where she stayed for 11 years, working in various roles in Ford of Britain and Ford of Europe. She is a published author and business consultant. She founded the Automotive 30% Club in 2016 and has grown it to its current membership of over 70 automotive leaders, who are committed to increasing female representation in the sector. Julia was awarded the Sue Brownson Award for Outstanding Leadership in Automotive by The IMI in 2022 and awarded an Honorary Fellowship of The IMI in 2023.

“I believe in the power of this inclusive leaders’ network. We can pool our collective intelligence and collaborate to accelerate progress, and achieve our goal of increasing business success by filling at least 30% of key leadership and decision-making roles with diverse women by 2030.”

The Partner Sponsor of Automotive 30% Club is The Institute of the Motor Industry (logo)

The Partner Sponsor of Automotive 30% Club is The Institute of the Motor Industry.

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About

The Automotive 30% Club is a voluntary group of MDs and CEOs from automotive manufacturing, retailing and supplier companies. The club was founded by Julia Muir, CEO of Gaia Innovation Ltd, with the purpose of achieving a better gender balance within the automotive industry, and with the aim of filling at least 30% of key leadership positions in the member organisations with women by 2030. See our Safeguarding & Privacy policies.

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  • Home
  • About
    • The Club
    • The Founder
    • The Partner Sponsor
  • Members
    • Patrons & Gold Members (2025)
    • Silver Members (2025)
    • Standard Members
  • Join
  • Meetings
  • Campaigns
  • Inspiring Automotive Women
    • IAW Awards
    • A Day in the Life
    • Real Model Interviews
    • In Conversation
    • Inspiring Stories 2023
    • Inspiring Stories 2024
  • Conferences
    • 2025
    • Conference Feedback Form
    • 2024
    • 2023
    • 2022
    • 2021
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