Julia Muir

Founder of the Automotive 30% Club


Julia Muir (Founder)
Julia Muir

Julia Muir is the CEO of Gaia Innovation, and has over 25 years experience in automotive retailing, manufacturing and consulting, with roles in Quality, HR, Dealer Training, Recruitment, Sales, Marketing, Product Development, Brand and Advertising. She has a Business Studies degree and a Postgraduate Diploma in Human Resource Development and has worked in the UK, Germany and Spain.

She is the Founder of the Automotive 30% Club; a network of CEOs and MDs aiming for minimum 30% representation of diverse women in key roles by 2030. She specialises in enabling women to achieve their potential, encouraging male allies, and inspiring young women to join the automotive sector.

In recognition of this, she was named in the Financial Times and HERoes top 50 Women in Business global champions of diversity in 2017, 2018 and 2019.

Julia organises the Club's Inspiring Automotive Women Awards and the Inspiring e-zine and Super-Network to motivate women to progress and leads the Inspiration for Innovation Network of volunteers engaging with schools to dispel career stereotypes and inform youngsters about diversity and inclusion.

She is the leading voice on gender-balance and women' inclusion in UK automotive, is on the steering committee of the Global 30% Club and is a Gender Equality and Diversity Ambassador for the Silverstone Technology Cluster. 

Her book, “Change the Game: A leader’s route map to a winning, gender-balanced business” will be published in March 2021.