A feature on Sibelle Reina, Group Customer Insight Manager at Volkswagen Group UK Ltd and Diversity Champion of the Year for 2021

We were pleased to announce Sibelle Reina, Group Customer Insight Manager at Volkswagen Group UK Ltd as our Diversity Champion of the Year at our recent Inspiring Automotive Women Awards 2021.

Sibelle received this award for her work with Volkswagen Group UK’s Cultural Diversity Employee network group, and for being a positive role model in outreach activities throughout her career. In the feature below, you’ll hear more about why Sibelle was so worthy of this recognition.

Sibelle’s nominator described her as being ‘committed to diversity and inclusion and actively contributing towards making Volkswagen Group UK more inclusive across the board.’ She’s also impactful in her “day job”. Using data, innovation, and technology, Sibelle simplified and improved
Audi’s customer communication methods. Sibelle is committed to embedding innovative techniques to capture customer moments that matter and ensures that insight is actionable. Sibelle’s significant contribution to ‘Learning at Work Week’, saw her recognised for her effort, collaboration, and expertise in delivering a very successful session on the key customer metrics measured by the business.

Sibelle is a key member of the Cultural Diversity Employee Network Group driving the cultural diversity agenda. In addition, she mentors women in the company and has previously mentored and worked with secondary school-aged girls for the Automotive 30% Club to encourage more diverse women to join the industry.

Sibelle’s dedication to diversity and inclusion, and programmes like Learning at Work Week, emphasises her commitment to people. She is passionate about everyone having the opportunity to develop and as a result finds the time to provide the content and organise the sessions. Her sessions are well attended as she is known within the business as being an expert in her field. Sibelle also provides support at a one-to-one level, both within her team and with the people she mentors.

Her nominator said, “Sibelle’s array of interests makes every conversation engaging and she inspires me to read different texts and listen to podcasts on topics to broaden my understanding of the topics and industry we work within.”

Sibelle adds: “I was extremely touched to have been nominated and recognised as Diversity Champion at this year’s Inspiring Automotive Women Awards. Thank you to the Automotive 30% Club for creating the opportunity for us to celebrate the women recognised, and to all the women and men at Volkswagen Group UK, particularly my Cultural Diversity Employee Network group colleagues for your continued efforts in making this a more inclusive industry.”

On behalf of the Automotive 30% Club, we want to thank Sibelle for making such an incredible contribution to the automotive sector, particularly within Volkswagen Group UK, and for her continued dedication to diversity and inclusion.

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