Perrys Motor Sales join the UK Automotive 30% Club

The UK Automotive 30% Club are delighted to announce Perrys Motor Sales Ltd have joined their network of CEOs and MDs from UK Automotive manufacturer, retailer and supplier companies.


The club aims to achieve a better gender balance across the industry, with a purpose of filling at least 30% of leadership roles with women by 2030.

Perrys have been operating since 1908, and have over 50 branches across the country. They’re an official franchised dealer for many of the UK’s most popular car and commercial vehicle brands, including Ford, Kia, Mazda and Vauxhall.

Darren Ardron, Managing Director at Perrys Motor Sales comments: 

“It is essential that we work to remove the barriers for women entering and progressing their careers in the automotive industry.  A diverse mix of voices and thinking will better represent our customer base and can only lead to more intelligent customer service and business contribution.”

Julia Muir, Founder of the UK Automotive 30% Club, and CEO of Gaia Innovation comments:

“It’s wonderful to welcome one of the largest retailers in the country on board working towards our shared goal of achieving a better gender balance in the automotive sector.  I am particularly pleased that Darren Ardron and Perrys Motor Sales have joined the club because I started my career with Perrys in a dealership that already had a better gender balance than the norm, and the women I worked with there were truly an inspiration to me.”

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