“For our business and the wider industry to thrive, we have to attract and retain the best talent. The Automotive 30% Club is doing fantastic work by supporting best practices across the industry to achieve a better gender balance.”

SOGO Mobility is driving the transition to net-zero by helping companies and individuals make greener vehicle choices through flexible leasing and an innovative partnership that helps reduce and offset carbon emissions.

SOGO has to attract and retain the best talent to achieve its goals and has a clear and definite aim of increasing the number of women working within the company as a whole and, more importantly, at a senior level. Women are a valuable part of the fleet sector, and it’s vital to reverse the perception that automotive is a mens’ club.

The Automotive 30% Club is doing fantastic work by supporting best practices across the industry to achieve a better gender balance. It was important for everyone in the business to be an active part of this work across the industry.

As the automotive industry faces complex and global challenges, companies need to be able to draw on the broadest spectrum of views and experiences. Increasing the number of women in senior positions and fostering a pipeline of talent coming through the system is essential for the sector to thrive today and tomorrow.

The data is clear, gender-balanced teams deliver better value over time. However, there is still a lot of work to make sustainable progress. The industry must do all it can to attract new talent into the automotive sector.

The Automotive 30% Club is doing important work to achieve its goal of filling at least 30% of key leadership positions in the member organisations with diverse women by 2030 through a “30 by 30” strategy.

Studies show that a more gender-balanced workforce delivers financial and performance benefits, which ultimately boosts the wider economy.

Karl Howkins, Managing Director of SOGO Mobility, said: “Our people drive our success, and we hire the best brains we can find, regardless of gender. It’s important that every business address this issue proactively and as a priority to our industry. So, we are pleased to support the Automotive 30% Club and its work to support better gender balance.”