Now is the time to celebrate, appreciate and nominate our Inspiring Automotive Women, by Julia Muir, Founder of the Automotive 30% Club

In 2020, many automotive workers are living through an experience that feels like being shoved in a washing machine on dizzying full spin, and then limp and exhausted, hung out to dry.

The pandemic has made us realise the importance of our health and that of the wider community around us, and how fragile and interdependent that ecosystem is. The accelerated digitalisation in the sector has forced teams to adapt to new ways of working, and develop new skills. Others have suffered uncertainty and anxiety about their employment security, and as the furlough scheme ends, are facing redundancy.

Within this turbulent environment, we are seeking nominations for this year’s Inspiring Automotive Women Awards.

I’m aware there are sensitivities surrounding the celebration of winners, whilst others are losing so much. But now more than ever before it’s important to identify that businesses that survive and thrive will do so because of the contribution of certain inspirational women in their organisations, and that must not go unrecognised.

As Dame Helen Alexander said “Women have waited for the whole of recorded history to realise some basic ambitions.” We can’t let this stall now. We know that giving women the recognition they deserve is hugely motivational and not only leads to them progressing and staying with companies, it gives others the confidence to do the same.

I urge you to nominate a woman working in our Automotive 30% Club member companies who has inspired you because she’s made a significant business contribution, has motivated others to progress or be inclusive, and has actively supported gender-balance activities. In addition this year we’re looking for women who have motivated and supported others during the pandemic, whether in their business or the community. 

This year’s winners are likely to be shining examples of “when the going gets tough, the tough get going”. There are many women in automotive who have displayed emotional strength and resilience, care about people and go the extra mile to help and support colleagues and customers through difficult times, and can swiftly adapt to change.   

They are embodying the words of the American civil rights activist Maya Angelou “You may not control all the events that happen to you, but you can decide not to be reduced by them”.

These women exist in all roles, and are inspiring others from every level of the business. They may be role models at the top of their game, or trailblazers in a stereotypically male role, or junior managers who are lifting others as they rise through the ranks. Some are those special female allies who help to set young women on the career ladder by nurturing them, teaching them and helping them grow into accomplished performers. We must ensure that these “growers” are praised and recognised for the important role they play in the progression and retention of junior staff. 

So don’t delay, nominate today. If you would like help with completing the form I’m sure your HR team will be happy to support. I can’t wait to find out who our 2020 Inspiring Automotive Women award winners are!


Download the Inspiring Automotive Women Awards 2020 Nominator’s Guide and nominate a woman who inspires you here:


Article written by Julia Muir, Founder of the Automotive 30% Club & CEO of Gaia Innovation Ltd

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