While International Women’s Day has been celebrated for decades globally, the plethora of support across social media channels this year has brought the event into sharp focus.
This year’s event came at a particularly good time for automotive business, Burrows. The forward-thinking campaign, initiated by Burrows Motor Company last year, aims to attract new prospective employees to the automotive industry across Yorkshire and is gathering momentum.
Revised packages and flexible working hours have already invited a broader and more diverse range of employees to Burrows, helping towards dealerships’ ambitious target of a 50/50 mix of experienced and new sales people in every dealership by the end of 2019.
Customer service and relationships have always been a key priority for the family-owned and run business. Its latest employment drive focused on delivering customer experience by reflecting customer diversity in its own workforce.
In particular, the recruitment campaign has been successful in attracting more female employees to Burrows, many who have no previous experience working in the automotive industry.
Annie Carter joined the company’s Toyota dealership in Rotherham 8 months ago, taking a different route to her previous role at a Debenhams’ beauty counter.
She found that her customer relationship skills were easily transferable to the world of car sales. Speaking of the transition, Annie said “my heart is in Sales so for me, selling cars is something I’ve always wanted to do.”
As well as discovering a role she loves at Burrows, Annie’s working hours are suited to her needs and enable her to have a perfect work and home life balance: “I have 2 young daughters that keep me very busy, so a 4-day working week is perfect for me. I have always wanted to sell cars, and Burrows have made it possible. I can’t thank them enough!”
Article by Burrows Motor Company