Anne de Kerckhove in Conversation with Caroline Criado Perez, Author of Invisible Women

The Automotive 30% Club recently welcomed keynote speaker Caroline Criado Perez, author of the Royal Society Science Prize winning book ‘Invisible Women: Exposing data bias in a world designed for men’ to their conference.

Caroline outlined some shocking and thought provoking facts about how the world is designed around “Reference Man”: the default white male.  Anne de Kerckhove, CEO of Freespee sponsored Caroline’s appearance and discussed with Caroline her inspiration for the book, and how Caroline would like to see change happen. The key thing Caroline asked the automotive audience to try and design was a seatbelt for women’s bodies rather than that of a scaled down man so that women could travel as safely as men currently can.

See Anne’s interview with Caroline below:



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