A day in the life of a Group Marketing Projects Manager featuring Chantelle Ward, Marshall Motor Group

We recently had the pleasure of catching up with Chantelle Ward at Marshall Motor Group to hear more about ‘a day in the life of’ a Group Marketing Projects Manager and Inspiring Automotive Women Award Winner for 2021.

In this interview, Chantelle speaks more about her latest promotion, and details her typical working day, including the importance of organisation and an essential cup of tea. She explains that delving into the automotive industry with a range of assignments at university encouraged her to explore career opportunities in the industry, which has led to her role today, and describes how it felt to be recognised by her colleagues as an Inspiring Automotive Woman.

Read Chantelle’s full interview below:

What is your job role?

Well funny that! When I was recognised as an Inspiring Automotive Woman, I was a Marketing Manager at Marshall Motor Group. However, I am delighted to announce that I have had a promotion to Group Marketing Projects Manager. This is super exciting, and I am proud of myself for developing within the industry.

What does your typical working day look like?

As you can imagine, COVID has been impacted my working day. Therefore, I would normally love to detail my drive to work (singing away) and then grab a cuppa with my colleagues whilst chatting about the soaps the night before! However, COVID has meant I am now predominately home-based. Therefore, my typical working day consists of walking 100 yards downstairs and opening my laptop.

A typical working day starts with the most important thing, making a cuppa to kick start the day! Once I’ve had a couple of sips and put my face on, I then open my emails and Teams. As you can imagine, I now rely on technology more than ever. Every day I have a 9 am call with the rest of my Marketing Team to discuss what we have planned for the day, any exciting developments in the industry, and most importantly what we all got up to last night! Once we’ve all discussed our yummy dinner we splurged on last night, I then go through all my emails (working chronologically). As a Manager, I am CC’d into lots of emails for my reference. However, not all of these apply to me! Therefore, I sift my way through my emails (especially on a Monday morning) and move emails into their relevant folders. Organisation is key! 

My daily role consists of operating online and offline marketing activity within agreed budgets and managing marketing activities for Marshall’s products and services. But I am also required to use my initiative via suggesting and implementing advertising campaigns, sales promotion measures, events, and mailshots. I also enjoy having input in territory and marketing planning, public relations and sponsorship, and integration with CRM and marketing strategy to deliver the business plan. Of course, my role is highly focused on tracking conversation rates and making improvements where required. Throughout every activity I complete, I always promote the group and brand culture of quality and excellence and deliver the Marshall experience. 

During the day I then host and participate in numerous Zoom and Teams calls. These can be weekly calls that are more regular or more ad-hoc meetings that reference exciting upcoming projects. During the calls, I always have a thick notepad beside me to scribble down any notes or actions required. At this point, I’d like to stress, although all my meetings are scheduled on my Outlook calendar, I also love my physical Filofax. This allows me to write down all meetings and to-do lists. I find having a physical version allows me to pop it in my handbag and can be quickly referred to. I am also very conscious that sometimes technology can crash so being old school is sometimes a good thing! 

Throughout the day, I ensure all my reports I compile on a daily, weekly, monthly, and quarterly basis are ticked off. I must admit, now I am working from home, I do sometimes forget to look at the clock! Therefore, sometimes lunch can be a little later than it should be. Albeit, I always strive to have a good half an hour away from my laptop, this mostly entails being in the garden with my Miniature Daxie and Beagle.

After lunch, more meetings are conducted, and normally more booked in for the next day. Working electronically allows me to fit a lot more meetings into one day rather than commuting which is always a bonus. In the evenings, I like to spend time with loved ones including my family and Fiancé.  As most days are demanding, it is so important to switch off and have some quality time with loved ones.

Who or what inspired you to pursue your current role?

I initially started my career as a Weekend Receptionist whilst I was studying at Oxford Brookes University. However, after delving into the industry further with my assignments and Dissertation, I was intrigued to flourish. I loved working the demanding VIP events so got a flair for the lead generation aspect.

Therefore, once I graduated with my First-Class Honours in Business, Management & Communications, I then started within the marketing department. The rest is history! I would never see myself doing anything else apart from marketing, but most importantly I am very proud of working my way up and furthering myself within the industry. For example, I started as a Marketing Coordinator, then a Marketing Manager, and now I work for the group!

Therefore, I’d say working alongside competitive colleagues (both males and females) has inspired me to push myself and be promoted. Moreover, I work with the majority of males, so I wanted to stand on my own two feet and be proud to be a woman in the industry.

How did you feel to be nominated by your colleagues in the Inspiring Automotive Women Awards 2021 and how did it feel to be one of our winners?

I am so proud to be a winner. I wasn’t expecting to be nominated let alone a winner! The automotive industry is renowned for being male orientated, so I am super proud to stand as a young independent woman in such a thriving industry. It is great to be recognised and supported by the brand of Marshall and the Automotive 30% Club. I was also pleased to inspire others at the Automotive 30% Club’s Inspiring Automotive Women Day event back in November, where I hosted a marketing seminar with multiple activities for young students.

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